It feels like if you changed the nouns we could be talking about movies. We are, some of us at least, on our guard when a movie has a huge advertising spend because we have been burned by movies where, "all the best parts were in the preview".

Do you think it would be possible for us to have any transparency into how hard a web page has been 'advertised' and use that to inform our decision processes? I've no idea what that would even look like.