you generally have a unified API with all the Tier3-clouds already. Everyone is using OpenStack. A pragmatic way would have been buying RedHat and making a foundation out of it, but keeping the business running. But that would actually work and there would be no bribes involved. So we have this, a "certified" marketplace where you can buy your way to the top (of a small hill...) by influencing the decisionmaking, like companies have always done.