I stopped drinking alcohol three years ago because, as I was getting older, it wasn't working for me anymore. Two or three beers and I would feel it the next day. The drink was born out of the desire to create an alternative to alcoholic drinks. Also, there is a big movement away from alcohol right now, with people looking for alternatives and I was hoping to tap into this. But, looking at the site with a fresh eye, I think you're making a good point. Perhaps it comes across as a little judgy.

Thanks for pointing this out, I'll do some thinking.

Non and low alcohol is a massively growing market - it's not about judgement, but about creating an adult drink that doesn't have alcohol. Whether that's for people on medication, designated drivers, recovers, or those who just want something else.

It's very common to market these sorts of drinks as non/low alcohol as that's part of the appeal.

Very true, I'm a frequent person to Kava/Kratom bars where I live and there are several of them with lots of regular clients so non-alcoholic beverages seem to be a good market.