Reading the article, it sounds that it is pay on delivery, not on order.

> “I have always refused the deliveries, so I have never paid for anything,” he said, adding that the harassment is not only annoying for him, but also for restaurants.

> “It costs them money and they have to throw the food away. On the day that ten deliveries showed up, I did the math: it cost €450,” Van Landeghem said.

This! I was bullied a lot in high school including multiple pizza orders to our house from the local independent pizzeria. We went up and had a chat and they put us on the no delivery list which considering we lived about 250m from them wasn't a huge deal for us, but saved them wasting food, time and money.