When desktop publishing became a thing back in the 1990s anyone could put a book together. Fancy typesetting, high-dpm printing, kerning, text wrapping, heck it looked great.

You still had to be able to write to create good content. That never changed.

Now anyone can squeeze out polished crap at the touch of a button because the technology makes it simple to produce something that appears sort of like something that used to take experts a lot of work. It still takes experts a lot of work to produce something of quality. The rest of us just produce a lot.