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Re:Publishers File Suit Against Internet Archive by Simon_says on Monday June 01, 2020 @12:20PM (#23380204)
That just sounds like a loan. Or venture capital.
Re:Publishers File Suit Against Internet Archive by falcolas on Monday June 01, 2020 @12:23PM (#23380265)
It's an interest-free loan, marketing, distribution, proofreading, cover artists, typesetters, trademark dispute management, copyright dispute management, residual royalties.

So, yeah, it is similar to VC, and just like VC, they expect to profit off the transaction.