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Re:Building a great product only gets you 20% there by brianwawok on Sunday May 31, 2020 @08:40PM (#23374490)
Maybe. Or maybe the idea of having this great product and launching it puts you too far from your customer.

My route was to build a MMVP, get one person to pay for it, and iterate over and over adding more paying customer. There was no magic launch day, just a few more paying customers every day/week/month. There was no marketing for the first year outside of happy customers telling their friends.

This was obviously easier as B2B. It would be harder to do a marketplace or something this way...

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