Re:Building a great product only gets you 20% there
by brianwawok on Sunday May 31, 2020 @08:40PM
(#23374490)
Maybe. Or maybe the idea of having this great product and launching it puts you too far from your customer.
My route was to build a MMVP, get one person to pay for it, and iterate over and over adding more paying customer. There was no magic launch day, just a few more paying customers every day/week/month. There was no marketing for the first year outside of happy customers telling their friends.
This was obviously easier as B2B. It would be harder to do a marketplace or something this way...
The reality is that marketing, support, distribution all matter more in the long run. I’ve been one of those engineers saying my app is so great, where are the customers? The customers were going to the apps worse than mine because those founders knew how to sell.