It was pretty intense at the time.

but that wasn't a campaign year, nor was there a pandemic raging in parallel where at least 100000 people will have died, the majority of them from minorities.

And as a sidenote:

Trump is literally activating terrorist cells in your country -- his tweet was explicitly quoted by this self-ascribed paramilitary goon when coming out with his machinegun to terrorize folks: https://twitter.com/LCRWnews/status/1266509747169005569

Was this happening in 2013? Pretty sure it wasn't.

George Floyd was arrested and handcuffed by four real cops, calmly complied with every request recorded on video, and still died pleading for his life because one cop strangled him for no reason and the other three did nothing. It's a perfect storm: you can say "no matter how compliant you are, the police will still kill you if you're not white enough" and pro-blue opinion leaders can't counter you with anything except "but look at the looters".