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A comment on Local TV stations pushed the same Amazon-scripted segment. Parent comment

Re:Local TV stations pushed the same Amazon-scripted segment by shockinglytrue on Tuesday May 26, 2020 @05:05PM (#23316384)
I wasn't aware press releases could include a script for a presenter. Is this really common? What is the industry name for these packages?
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Re:Local TV stations pushed the same Amazon-scripted segment by testbot123 on Tuesday May 26, 2020 @06:09PM (#23317005)
They're called "video news releases" (VNRs): https://en.wikipedia.org/wiki/Video_news_release.
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Re:Local TV stations pushed the same Amazon-scripted segment by shockinglytrue on Tuesday May 26, 2020 @10:26PM (#23318779)
Thanks for this. I'm absolutely in shock this process is so industrialized, and that it has apparently managed to survive so long, and even through fake news being a huge topic in US politics
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Re:Local TV stations pushed the same Amazon-scripted segment by Spivak on Tuesday May 26, 2020 @11:03PM (#23318975)
I would guess because there’s no real coercion in it. A company has every interest to make it as easy as possible to news outlets to run the story and to so they write the whole thing and leave it to the journalists if they want to do anything else with it. Some - many - are lazy and just publish it verbatim.
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Re:Local TV stations pushed the same Amazon-scripted segment by a_t48 on Tuesday May 26, 2020 @06:14PM (#23317068)
https://mms.businesswire.com/media/20200521005268/en/793115/...

It apparently can.

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Re:Local TV stations pushed the same Amazon-scripted segment by runawaybottle on Tuesday May 26, 2020 @06:04PM (#23316955)
“Controlling the narrative”
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Re:Local TV stations pushed the same Amazon-scripted segment by jimbob45 on Tuesday May 26, 2020 @05:26PM (#23316598)
"Slow news day"
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Re:Local TV stations pushed the same Amazon-scripted segment by a3n on Tuesday May 26, 2020 @07:09PM (#23317515)
"No one left in the newsroom."
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Re:Local TV stations pushed the same Amazon-scripted segment by parliament32 on Tuesday May 26, 2020 @05:53PM (#23316872)
"Copy/paste"?
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