What a cop out. You can't just pass the buck forever. You want to bring shareholders into this? Was exploiting the human brain’s attraction to divisiveness put to a vote? What does it matter when Zuckerberg has a controlling share of the company [0]? He answers to himself.

Facebook spent almost $17MM in lobbying efforts last year [1]. I wonder why governments doesn't exactly have an eagle eye on this...

The rank and file employees at Facebook have no say about this. Tim Bray leaving Amazon to no ill effect shows this.

We're talking about Facebook exploiting the human brain to increase time on the platform. The users have little to say about this, and as long as the users are there, advertisers have nothing to say to Facebook.

So that leaves Facebook answering to their own ethics. Yes. that's the problem.

0 - https://www.investopedia.com/articles/insights/082216/top-9-...

1 - https://www.opensecrets.org/federal-lobbying/clients/summary...

A corporation is a device for maximizing profit and minimizing ethics. Everyone can say they're behaving ethcially. Consumers can say, "Well, all my friends are there, I can't quit," and it's true for some people. The CEO and other decision-makers can say, "Well, I have to do this otherwise the shares go down and I could get fired," and they may be right. Shareholders can say, "I'm just investing in the most profitable companies, if they were doing something bad, it should be illegal," and they have a point too.

This is where governments come in. Companies should behave ethically, but ultimately we shouldn't just leave it up to them. That's why societies have laws. What we really need to do is use regulation and penalties to force Facebook into ethical behaviour.

Of course, this isn't going to happen because there's no political will to do so, generally due to "free speech" or "free market" objections.

This is not passing the buck. It's acknowledging that there are many stakeholders involved in a company+platform, and that many decisions are about making tradeoffs rather than having a "right" answer.

If you always go with the populist vote, like when users rioted about the news feed when it was first introduced, https://techcrunch.com/2006/09/06/facebook-users-revolt-face... then you may be sacrificing the long-term viability of your company. This harms employees, investors, and eventually the public. Are you saying that's not even a consideration at all?

We're not talking about "Facebook exploiting the human brain to increase time on the platform". You brought up Target and shirts. So we're talking about who has more agency, users or executives, in a general manner. That consumers generally only need to concern themselves with their own ethics, versus the complex entanglement of ethics at a company, gives users more agency to make choices reflecting their ethics.