Both the heartfelt-ness and the acknowledgement of error are things that talented writers at crisis management agencies oe OR firms or even internal comms teams can ghostwrite for anyone. All they tell us is that someone (not necessarily the person who fucked up) recognises what the right things to say publiclly right now are. Apart from Ammon's ability to accept words assigning blame to himself, we can not really read anything more into those words.

Lets wait and see what he, and the entire team who didn't stop this before they launched the idea to significant negative outcry, actually do in the future.