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Re:I bought netflix.soy by JMTQp8lwXL on Monday May 25, 2020 @05:23PM (#23305129)
Companies like Mark Monitor will buy all of the <yourbrand>.tld's for you-- and continually grab new ones (as the set of TLDs is constantly growing). At Netflix's size, I would assume they would've paid for such a service.
Re:I bought netflix.soy by toast0 on Monday May 25, 2020 @06:07PM (#23305448)
It's worth noting that MarkMonitor ownership has changed in recent years.

Regardless, they certainly can register all the names for you, if that's what you ask them to do, but at some point, there's an awful lot of names, and it feels extortiony to pay for them all. I was working for a MarkMonitor client when the 'landrush' for all these new tlds was happening, and we'd get frequent emails about which tlds were going live soon, so we could decide if we wanted foo.bike or foo.sexy or foo.personals, or whatever. And then, if we wanted to pay rediculous prices to get it early, or wait and see if we could get it at normal price (+ hefty MarkMonitor markup). We would almost certainly win a UDRP, but that's expensive too.

Then we got bought, and the new corporate overlords liked throwing money away on dumb domains, so foo.bike got registered by their team (and they had an actual domain team, so I got to shed that hat).

Re:I bought netflix.soy by mprev on Tuesday May 26, 2020 @05:10AM (#23308861)
When you mention the change of ownership, I assume that there's an implication there, but would you be willing to be explicit about it?
Re:I bought netflix.soy by toast0 on Tuesday May 26, 2020 @11:43AM (#23312541)
They're owned by a VC firm now, which I suspect means they'll need to change how they operate in order to show growth. That's not what I would want in a registrar I'm counting on for absolute stability of domain names for my hypothetical big/important company.
Re:I bought netflix.soy by lifeformed on Monday May 25, 2020 @06:25PM (#23305570)
Could someone register a tld and charge a crazy amount of money for it, to extort big companies?
Re:I bought netflix.soy by CydeWeys on Monday May 25, 2020 @07:44PM (#23306041)
Yes. Look up the history of .sucks
Re:I bought netflix.soy by saagarjha on Monday May 25, 2020 @08:25PM (#23306268)
The first reason https://get.sucks mentions why you might want one of their domains is to protect your brand online.
Re:I bought netflix.soy by mschuster91 on Tuesday May 26, 2020 @07:50AM (#23309928)
"protect" aka good old mafia-style "protection money" rackets.
Re:I bought netflix.soy by gnopgnip on Monday May 25, 2020 @06:38PM (#23305660)
No, they can use their trademark to take control of the domain without paying any money through UDRP.
Re:I bought netflix.soy by hedora on Monday May 25, 2020 @09:28PM (#23306588)
That’s not how trademark law works, at least. Does the URDP really let trademark holders take down sites that are critical of them?
Re:I bought netflix.soy by toast0 on Tuesday May 26, 2020 @05:17PM (#23316514)
I wouldn't expect UDRP to allow a trademark holder to take down a site critical of the holder; I that's a legitimate use of the trademark, even if it's not approved or desired.

However, that's not really what most companies are worried about, they're worried about phishing or scams or misleading sites with their name; UDRP should allow those to be taken down fairly easily, although the question is always if it's less expensive to register the domain or to leave it unregistered and dispute it if it's misused.

Re:I bought netflix.soy by mike_d on Tuesday May 26, 2020 @02:27AM (#23308035)
Yes, a company by the name of Donuts did this with over 200 new TLDs.