And most importantly, those few randoms don't have a flood of other data being scraped from your phone, social media, credit card transactions etc. to cross-correlate your viewing with. They don't see that you paused the movie when the main character put on some Nikes and went online shopping for a pair of Nikes for yourself. They don't see that you have friends over. They don't see what brand of microwave popcorn you watch with your movies. They don't care.
> when we pause video, for how long, which bits we rewind back to, when we consume the content during the time, where (GPS-wise), how often we play them
is entirely hidden. What model gives that up, but keeps the identity of the video you're watching private?
I agree about streaming services.