I was wondering the same--I guess because it's fairly new (2018) and it came out of a database research group at a European university, rather than a SV tech firm. Therefore, limited marketing budget.

By the way, here's a YT video of a talk given by one of the DuckDB implementers about why they made it, what it's for, and how it works: https://www.youtube.com/watch?v=PFUZlNQIndo

SQLite is started by some Aussie devs right ?

SQLite was started by Dwayne Richard Hipp from North Carolina. 20 years ago.

> Aussie devs

Not SQLite itself. One of the DB Browser for SQLite dev's is an Aussie though. :)