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Re:Ask HN: How do you brand yourself as a freelancer? by ghaff on Saturday May 23, 2020 @03:42PM (#23285754)
There's a flip side to be careful of though. I've known consultants who were probably the world experts in, say, the performance of a now long-dead computer architecture. You do want to specialize to at least some degree. But even if you've found a nice niche, be aware it may not be there forever.

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