Organic farming enjoys huge brand loyalty while doing little to address farming practices that actually matter. We have an EU-wide scheme of farm subsidies called CAP, which has been slowly reformed into a system of monitoring farming practices and only paying subsidies to the farmers that are following them.

They take images from satellites and measure sizes of fields, width of hedgerows, identify the type of crop that's being grown and determine if the farmer is following crop rotation guidelines, etc. Farmers only get subsidies if they follow the guidelines. This is done to limit soil erosion and protect the environment.