Agreed. These solutions seems gimmicky. AI as it is today is really a chain of "if"s. I think aside from some amazing results in niche areas, so much of the attention to ML in general (and DL in particular) is just due to marketing. It's a bubble in many cases, but since everyone is doing it, companies decide to do it as well.
I think it's possible that general acceptance of these non-AI gimmicks being referred to as "AI" will end up pushing genuine progress in true AI further into the future.