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Re:Spotify signs ‘The Joe Rogan Experience’ to an exclusive ... by whywhywhywhy on Wednesday May 20, 2020 @07:09AM (#23245478)
> I don’t think this will drive down listenership

I do, I think his podcast has benefited massively from being pushed out by the YT algorithm. Think a not insignificant percentage of his listeners didn't even get into it because they were looking for a podcast but because they were watching a YT video and the algorithm fed them a clip or an episode.

His format became so popular on YT that YouTubers started to replicate it.

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