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Re:New York Times phasing out all 3rd-party advertising data by mc32 on Tuesday May 19, 2020 @01:54PM (#23237950)
Clickbait and linkbait were new SEO tools in the late aughts.

Before the advent of this, most headlines tried to be relevant though with occasional good puns and pizazz.

But mostly The Enquirer and the Daily News were outliers and made fun of for their routine exaggerations.

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