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Re:Walmart says it will discontinue Jet by stickfigure on Tuesday May 19, 2020 @11:22AM (#23235829)
Facebook keeps Instagram (and Whatsapp) as a form of market segmentation. Just like how Proctor & Gamble sells eleven (!) different brands of laundry detergent:

https://en.wikipedia.org/wiki/List_of_Procter_%26_Gamble_bra...

Presumably they capture more of the overall market for detergent that way. Maybe the same mechanisms do not apply to retail in general.

Re:Walmart says it will discontinue Jet by disgruntledphd2 on Tuesday May 19, 2020 @05:44PM (#23240657)
Yeah, it was explained to me once by a bid for shelf space. If there are 2 brands, a new one gets 1/3rd of the space, if there are 15, then a new one gets 1/16.

Therefore making P&G more money.