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Re:Walmart says it will discontinue Jet by dcist on Tuesday May 19, 2020 @09:55AM (#23234884)
At the time of acquisition, I think the Instagram brand was more popular and recognized among users than Jet.com. Jet.com didn't become a phenomenon before Walmart acquired it. Instagram was already extremely popular when FB bought it.
Re:Walmart says it will discontinue Jet by disgruntledphd2 on Tuesday May 19, 2020 @05:47PM (#23240674)
Instagram had like less than 20mn users when FB acquired it.

If you peruse the HN comments from the time, many of them were convinced that this was a waste of money (though not the top comment, interestingly enough): https://news.ycombinator.com/item?id=3817840