But there's plenty of alternatives if all you want is to track your bike rides. Training Peaks, Endomondo, Garmin connect, Polar Flow, Runkeeper, Apple Health, Google Fit, RideWithGPS. There's probably a lot more I've forgotten. Strava is giving up on one of their best unique features and will be pretty much the same as everyone else in a crowded segment.

There's so much more they could do to improve the service instead, but then they haven't shown any interest in development for years. I guess this is the easiest way for a desperate management to try to squeeze some more money from the users fast. It's not a good sign for Strava users, even if they don't use the features.