Re:Our restaurants are failing. Why should food delivery app...
by crazygringo on Saturday May 16, 2020 @01:43PM
(#23205517)
So? That brings hundreds or thousands of customers a month to a restaurant that wouldn't otherwise go/order.
The alternative marketing+order management costs for a restaurant to generate and fulfill that demand on their own is even higher on average, or else restaurants would be using alternatives.
And there is a ton of work involved on GrubHub's part of operating/maintaining the sites/apps, handling customer service (frequently), moderating reviews, provide support to restaurants, combating fraud, marketing, and so on.
Believe me. If you could create a GrubHub/Seamless clone only charging restaurants 5% to use it and still be profitable, then competitors would have already done so.
The alternative marketing+order management costs for a restaurant to generate and fulfill that demand on their own is even higher on average, or else restaurants would be using alternatives.
And there is a ton of work involved on GrubHub's part of operating/maintaining the sites/apps, handling customer service (frequently), moderating reviews, provide support to restaurants, combating fraud, marketing, and so on.
Believe me. If you could create a GrubHub/Seamless clone only charging restaurants 5% to use it and still be profitable, then competitors would have already done so.