And most memes have a meaning that goes beyond the apparent literal one. For instance, see https://www.theatlantic.com/technology/archive/2013/11/engli... , talking about the use of "because thing" being more than just "because of thing". For instance, "rough and dough don't rhyme, because English". It started as a meme, and now it's in dictionaries.

This is how new forms of communication develop. Sometimes they're random images (images that'll probably be used for even more extensive tracking now), sometimes they're playful changes to language, sometimes they're intentionally invented or modified words because the language lacked a word for a given purpose, and if they catch on enough with enough people they'll become part of communication. Because brains and pattern matching.