U.S. airlines spent 96% (!!) of their free cash flow in the last decade on stock buybacks [0]. That turned out to be a bad bet. Why don't the executives buy back the billions of dollars of stock they sold to the airlines, rather than asking the taxpayers to foot the bill?
[0] https://www.bloomberg.com/news/articles/2020-03-16/u-s-airli...
It's bad when these businesses fail because it hurts the employees, that's why they should direct transfer cash to employees.
This idea basically boils down to business ethics, and the idea of long-term gains can beat a stochastic market and lessen risk if the player and its subsidiaries behave ethically, independent of direct cooperation events. So this means that it doesn't matter whether a company seeks to compete or not, as long as it makes civically minded choices.
The problem is that when neither government nor private business makes good civically minded choices that chaos eventually erupts; essentially, the cause and effect are interlinked and correlated.
If demand goes away, why not let these suppliers fail and let the market sort out how/when/if demand returns.