Lots of large places are looking at Kubernetes as a way to reduce provider lock-in. Being able to sit down with the CIO and say you have a great migration path for their on-premise setup and it can seamlessly manage cloud workloads is a really nice pitch.

Google theoretically has a similar pitch with Anthos but they’re really not good at sales and GCP has a lot of basic catch-up to do in most areas other than GKE. Say what you will about VMware, they know how to sell effectively and don’t ignore features which aren’t cool CS problems.