There were a few clone vendors aside from AMD. None were ever a serious threat, and AMD itself didn't become more than a bottom-feeder until after maybe 15 years. But their existence did drive a lot of adoption.
And yes, I did oversimplify. MS-DOS, IBM not being able to prevent clones, and so on, all really played together here as part of the same story.
The only way to outcompete in a sea of clones is to secure exclusive access to a valuable resource they can't.
Intel with fabs. Dell with lean supply chains. The surviving hard drive and memory companies with scale.
I think IBM and Sun show what happens when you try to fight a stand-up brawl in a commodity space.
But now the situation is completely reversed. Intel has faced all kinds of problems, costs, and delays due ultimately to the fact that they made a bad choice on their chip architecture but were forced to make it work because they invested so much in the fab.
What TSMC is fabbing for nvidia is working out really well, and if it was not nvidia could walk away without being stuck with billions of dollars of fab facilities they have to own forever.
edit: reversed is the wrong choice of words. It IS all about the fab, but Intel could not/did not accept that maybe someone else had the key differentiator now.
I'm an AMD shareholder and my biggest fear is Intel figuring out their manufacturing.
What worked out was IBM not being able to prevent PC clones, but given the wide adoption of laptops, tablets and phones that hardly matters nowadays.