Don't forget the most important aspect of this teaser ad:
> Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators.
Good it's on the front page of HN ;)
> Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators.
Good it's on the front page of HN ;)
Maybe because he wants to sell his book :)
Also notice he uses distraction instead of procrastination most of the time. The core ides is solid though that it's a emotion management problem. If you can control your emotions related to a given task, you can be more productive.