> Becoming a rock star is a thing

Not really in 2020.

It's the perception. It might not be "rock" star anymore, but genericised "music superstar", yes.

Like many other things involved in this decision, it's the perception that matters, not facts.

> It might not be "rock" star anymore

That's the point, the "rock" stars aren't making any money in the industry like other pop acts anymore - they're mostly doing their own thing on Patreon and streaming on Twitch.

If they're recording music, they can certainly still use Logic to do it, and Apple wants to give them reasons to keep doing so. It's hard not to notice that Apple has been courting YouTubers really heavily over the last few years.

It's not about whether they make money.

It's about whether the end result is that the brand gets associated with the idea of "cool creative".

It's a common theme in many areas of Apple after Jobs return, including the whole Apple Store design.

Yeah, it's all about that neo-soul, 90's R&B rebirth jazz fusion wave that we're blessed to be riding.

Look at someone like Billie Eilish and her Apple Music-exlusive content. Obviously not literally "rock", but becoming a global star is still very much a thing.

In this Rolling Stone video she and her brother walk through how they made "Bad Guy," I don't know audio software enough to know if this is Logic but I'm sure a Logic users would recognize it in some of the shots if so:

https://www.youtube.com/watch?v=kpx2-EMfdbg

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correction! rolling stone not nytimes. edit

yeah, Finneas uses Logic Pro

Billie Eilish is our Lennon, Elon Musk is our Tesla and Donald Trump is our JFK.

What a mess we are in culturally.

Lennon, Tesla, and JFK were deeply flawed human beings living in a different time, with far less media coverage than today. I suspect your view of the past may be unfairly rosy due to the effects of time.

Billie Eilish is simply the current incarnation of the "breathy misfit 'poet' girl singer" that comes around over and over and over and over. And then disappears.

I hope she makes an enormous amount of money while she's popular and has a smart enough brain to bank it for when she is not.

This is, of course, the far-too-common "appeal to antiquity" fallacy.

Just wait until January when Elon replaces Trump in the Oval Office.