How to Track Highlighted Text on Your Site with Google Analytics

Re:How to Track Highlighted Text on Your Site with Google An... by reemrevnivek on Friday March 11, 2011 @11:02AM (#2313751)

As I browse, I compulsively select paragraphs of text. I imagine that this habit could cause some interesting data problems, if done on a site which tries to track such actions.

Does anyone else highlight as they read without searching, i.e. how valid is their assumption: We all know, or at least suspect, that people on our sites are highlighting text, right clicking on it and selecting "Search Google For..."

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Re:How to Track Highlighted Text on Your Site with Google An... by hammock on Friday March 11, 2011 @11:27AM (#2313853)

I do that ALL the time, and I too was thinking that it would give you a bunch of garbage data.

But then I was also thinking, it could give you some useful measure of where people's eyes happened to be on the page- which copy they were reading and which they were skipping over.

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Re:How to Track Highlighted Text on Your Site with Google An... by dkokelley on Friday March 11, 2011 @11:41AM (#2313905)

I'm not the only one! I didn't think about users searching for text, but I did think that this could be useful to learn how much users are interacting with my site. (ie. Are they losing interest half way down a page? Are they drawn away from the main content body? Etc.)

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