Yeah, this. Tagging a video as for kids doesn't just stop certain types of ads running on it, it also disables many core YouTube features there too. For instance, you can't use the miniplayer, add it to a playlist, etc.

This puts creators of videos that might potentially appeal to kids in a bad situation, since either they tag it as such and watch their video get buried, or avoid doing so and hope YouTube or the FTC doesn't disagree with them.

YouTubers are beholden to YouTube, YouTube is beholden to advertisers.

When advertisers realized that a stupid percentage of their ad spend was going to four-year-olds watching six hours of unlicensed Disney characters in kinky scenarios it was the perfect storm for change.

Keeping perceived ad value up to advertisers is why creators even have the opp to monetize at the rate they do, so it’s really give and take.

Trouble with the FTC is much more responsible for this than advertisers.

Advertisers love to advertise to kids. This is in no way what the advertisers want.