Finance people make their livings working around information asymmetry and optimizing for market outcomes. (But remember, the thumb is on the scale, and many are too big for the institutions to fail!) If the market were magically aware, they wouldn't have a job.
You're not hearing about money guys jumping out the window in 2020 or 2009 like in 1929. The firms are corporations that insulate the principals from the risk. (Until about 20 years ago, many of the big players were limited partnerships, for example)
My approach was to allocate my portfolio to 50% cash/short term bond in the fall/winter as a reaction to other factors that I wasn't personally comfortable with. I'll start dollar cost averaging into a more equity focused allocation later in 2020 or next year.
It's too risky for me right now, Federal policy is so unpredictable and insane you have no idea what will happen. For example, the proposal floated last night to delay 2019 tax filings to after the election will bankrupt states with income tax, whose policies didn't forsee a madman POTUS.
If we end up in a depression-like state, i may use the cash to keep my house, etc.
The recession we've just entered?
> States are opening up with success
Sure, and the Iraq War was winding down back in 2003.
I'm friendly with the guy who owns a gas station franchise -- his business is down 90%. The oil company, CocaCola bottler, candy distributor, Frito-Lay franchisee, gift card network, etc are all feeling that.
It’s not a particularly wise institution, and pouring money in now is just institutional players enabled by free money coming out of government. The rest are lambs heading for slaughter, as there are very significant headwinds in our future that the market has not priced in.