Personally I think this is a fundamental problem with matrix and why it will always only appeal to a certain segment of users. For those users, namely tech/security enthusiasts, it is appealing due to its federated architecture, privacy, etc. For anyone else, it’s too complicated. Even discord, often cited, suffers from this imo. The mass public does not want complicated. The mention of words like “e2e”, “server”, “bridge”, “decentralized”, might as well be from an alien language. That said, if it works well for their target demographic then it could have success in that space.