The point of the law is quite clear: allowing people to use the web without having anyone force them into giving away personal information.

Sure, some companies won't be able to be creepy to users, but that was an acceptable tradeoff to the law.

I just don't see people really caring about their privacy. When given the choice between convenience and privacy people generally choose convenience. As someone who doesn't have a dog in this fight, I just end up annoyed.

And just because people don't care doesn't mean a company is automatically allowed to track people.

If the law were followed by the letter and companies weren't using dark patterns or ambiguous marketing-speak to convince people to allow cookies, only people with pro-tracking stances would allow it.