Re:No cookie consent walls, scrolling isn’t consent, says EU...
by nicbou on Wednesday May 06, 2020 @12:29PM
(#23092971)
It would not be easier. It has to be implemented in addition to the consent form.
I have a website. If I wanted to support DNT, I'd have to take an hour or two to figure it out. To be honest, it wasn't even on my radar.
Also, Ad Blockers are becoming quite prevalent again. Personally, I’ve started using one again for privacy reasons. If a publisher would actually respect my Do Not Track request, I’d happily leave their ads up. I have no problem with contextual advertising.
So that’s revenue left on the table.