Techcrunch routinely ends up on the front page on HN, ironically many times for articles that condemn the very practices they engage in. No website will change their practices because of strong, informed opinions when the clicks still come in, especially from a distinguished community like HN that just validates Techcrunch's choices.
Also, Ad Blockers are becoming quite prevalent again. Personally, I’ve started using one again for privacy reasons. If a publisher would actually respect my Do Not Track request, I’d happily leave their ads up. I have no problem with contextual advertising.
So that’s revenue left on the table.
I have a website. If I wanted to support DNT, I'd have to take an hour or two to figure it out. To be honest, it wasn't even on my radar.
It costs money and gives them nothing in return