Obviously they do care, as you can see by their investment in numerous attempts at in-house proprietary designs. They of course fucked up a few times, but you can’t say they haven’t tried. Otherwise they’d just be using some off the shelf keyboard assembly from a 3rd party supplier.

I love the typing experience of the butterfly keyboard. The reliability issues obviously suck, but Apple cares enough about those to have switched to a new design. That being said, I have a MacBook Air and MacBook Pro with 4th gen butterfly keyboards and haven't personally experienced any reliability problems with them. I suspect that the 4th gen pretty much fixed the reliability issues, but Apple recognized that the PR battle had long been lost.

I find typing on the butterfly keyboard strange but pleasant. It made me change the way I handle the keyboard though due to the nearly nonexistent travel in the switches.

Well people make mistakes. I guess they got it wrong if so many people don't like it. But they were trying to improve it, even if it failed. Other companies aren't trying to improve anything.

What nonsense is this? It is very clear that Dell has tried to improve the XPS 13 over the years and it has gotten better. They figured out a way to have the webcam on top and super thin bezels, something Apple hasn't been able to do.

If Apple didn't care they'd use some junk off-the-shelf keyboard, like PC laptop manafacturers use. They're trying to build something better themselves. A lot of people think they got it wrong this time, ok, but they're trying. Nobody else is!

They do care. Sure, they've made a few big mistakes, but they worked to correct them.

PC laptop manufacturers? With a few exceptions their keyboards are just garbage.

Lenovo probably does the best keyboards at this point. Their old 7-row keyboards were even better though.

I really don't care for their keyboards now. They used to be the best out there, but now they're... just... mediocre.

What's wrong with PC laptop keyboards?

I have a £200 Linx14 laptop and the keyboard is identical to my Apple keyboard (the wireless white keyboard, external). Sure, the Mac one bounces a bit more but there's no difference.

What is wrong with PC laptop keyboards?

Most of them are just garbage. At least that one doesn't have a numpad.

Have you tried an actual MacBook Pro keyboard? The external keyboards aren't quite the same.

Yes, I have a 2012 and a 2016 MacBook Pro. The 2016 keyboard feels horrible and loud and the backlight on it is very bad. The 2012 is very good.

The 2016 keyboard actually feels worse to me than my £200 laptop keyboard. The cheapo laptop has decent travel and isn't deafening to use.

Yeah, the 2015-2018/19 macbook pros have that butterfly keyboard. Fortunately Apple has come to their senses with their newest iteration.