Or maybe so that ordinary people will continue to to trust them and people like me will start trusting them.

They have a long way to go in my case but every journey starts with a single step, and this seems like the twelfth or so step from Googles side towards becoming trustworthy (but they still have a long way to go!)

I think one shouldn't underestimate the business value of actually being a trustworthy vendor/business partner/SaaS company and while there are a few contenders that niche isn't too crowded for now :-)