I've used Macs full time for 6 years and your post here right now is the first time I knew that was possible. OTOH I've been using Emojis in the touchbar since I got a Mac with one.
Honestly I think most people would rather save $200-300 than have the touchbar.
If you look at the average mac user, not pros but regular office people, they use stuff like Launchpad and rarely use keyboard shortcuts. You'd be surprised how many macOS users don't even use Spotlight for instance.
The passive CPU cooling on the Air is a deal breaker.
See the NotebookCheck review of the i5:
> At around 30% CPU load (installation of OS updates), the fan is clearly audible and we are already above 40 dB(A), which is hard to understand considering the low performance level.
https://www.notebookcheck.net/The-new-2020-MacBook-Air-Core-...
This is such a silly comment. You actually have no idea.
That way you keep people happy who aren't looking down at the keys, and you give new users/etc nice graphics to help describe what the buttons do.