Sure, but the idea is about why they pay more. They can afford to, because of how massively lucrative monetizing personal data is. Doing it at scale is hard, and they need the best talent. My comment was about how the best telnet sometimes seem to ignore the hard reality of what they are helping a company do in favor of enjoying the excellent pay and focusing on the admittedly interesting problems they are solving. An intentional effort by those companies to seem glamorous and recruit young engineers out of college makes it worse, as mentioned above.