True, and even if the meal is not "Tate modern", even a workday lunch can make me feel that someone actually cared and reinvigorate my soul in the middle of work. Most of the time I will choose to pay a premium in time or money instead of cheapest/convenient-est.

Plot twist: Tate Modern is all about the industrialization of art.

Art, yes - theatre especially, but also visual, along with the obvious of taste and smell.