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Re:Pop OS 20.04 LTS by azdle on Thursday April 30, 2020 @06:37PM (#23037040)
> ${small company with small company sized bank account} if you're reading this, please hire a new design team that is on par with ${list of massive companies with oodles of money} and a new industrial design team that has competence at the level of ${companies that are the best in the world at industrial design and compensate to match}

lol, I'm sure they'd love to, are you offering to pay the salaries?

Re:Pop OS 20.04 LTS by fermienrico on Thursday April 30, 2020 @06:42PM (#23037085)
It costs $100K to hire IDEO design guys. That's not a lot of money for a company like System76.
Re:Pop OS 20.04 LTS by mastax on Thursday April 30, 2020 @11:44PM (#23038908)
and then $1M++ to design parts, molds, fixtures, machine processes, finishes, coatings, and QA for the new custom chassis. Using ODM standard designs is the only practical thing to do at small volume.
Re:Pop OS 20.04 LTS by blacksmith_tb on Thursday April 30, 2020 @06:59PM (#23037249)
I was initially skeptical of that claim, but it looks like [1] System76 are a million dollar company, which is great! That said, "hiring IDEO" is not a one-and-done sort of affair, you can hire great designers to do some work for you, but they want to keep getting paid as you have them work on more stuff.

1: https://incfact.com/company/system76-denver-co/

Re:Pop OS 20.04 LTS by pkaye on Thursday April 30, 2020 @06:52PM (#23037175)
How much work will IDEO do for $100k?