Re:With questionable copyright claim, Jay-Z orders deepfake ...
by gnopgnip on Tuesday April 28, 2020 @11:47PM
(#23015108)
Copyright only protects the written implementation, not ideas or likenesses. The amount of protection a likeness gets varies a lot more between states, it is a different set of laws, and outside of advertisements or defamation it often is not protected at all.
If this was a parody, that could probably be argued very differently. Not sure where this particular case falls legally.
I don't agree with if you don't own the copyright you are infringing by publishing something the model produces. It should be tied back to the likeness of the original source.
The argument would be - if I never used any copyrighted JayZ sources (talking in a public setting, not giving a speech) and produced a deepfake, provably so, that would prevent me from being sued by JayZ & co?
Ideally no, because I'm still using his likeness to promote something.