And 1950 and 1980.

They could be great again if they leveraged their old "good, better, best" strategy. Instead of trying to sell all the things like Amazon and Walmart do, they should be offering a broad, curated set of items that are reliable and binned by those three quality descriptors.

This specifically addresses the issues many people have with buying from Amazon.

They should mail out one last catalogue to drag everyone back in and then summon them to a well designed website.

You can of course find the final Sears catalog (1993) on amazon

https://www.amazon.com/Last-Sears-Catalog-Roebuck-Company/dp...