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A comment on I Spent $6M on Google Ads Last Year. Parent comment

Re:I Spent $6M on Google Ads Last Year by soared on Monday April 27, 2020 @07:48PM (#23001623)
If you're running $6MM in ads, you're spending $500k+ on brand lift and similar studies that give you answers.
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Re:I Spent $6M on Google Ads Last Year by edmundsauto on Tuesday April 28, 2020 @11:32PM (#23015010)
Not all the time. A previous employer was spending around $350k/mo (for 2+ years) and did no verification outside of ROAS and what Marin told them.
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