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A comment on I Spent $6M on Google Ads Last Year. Parent comment

Re:I Spent $6M on Google Ads Last Year by edmundsauto on Monday April 27, 2020 @06:13PM (#23000724)
How did you approach incrementality? I have some experience in this area, and get frustrated when marketers talk in terms of ROAS/ROI, without discussing the return compared to other options.

The ultimate goal of the marketer is to use the most effective, scalable channels. The optimization isn't against a fixed goal (CPA), but against the entire universe of ways to spend each marketing dollar.

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Re:I Spent $6M on Google Ads Last Year by soared on Monday April 27, 2020 @07:48PM (#23001623)
If you're running $6MM in ads, you're spending $500k+ on brand lift and similar studies that give you answers.
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Re:I Spent $6M on Google Ads Last Year by edmundsauto on Tuesday April 28, 2020 @11:32PM (#23015010)
Not all the time. A previous employer was spending around $350k/mo (for 2+ years) and did no verification outside of ROAS and what Marin told them.
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