I Spent $6M on Google Ads Last Year

Re:I Spent $6M on Google Ads Last Year by capkutay on Monday April 27, 2020 @04:04PM (#22999418)

Try adding more good friction to your user acquisition funnel. If someone really wants to try your game, have them sign up with a valid email.

It seems counter-intuitive 'Why would I add more work for people who want to use my product?' - but the truth is you're just creating more work and wasting resources qualifying poor leads (in your case bots).

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Re:I Spent $6M on Google Ads Last Year by lancesells on Monday April 27, 2020 @04:09PM (#22999473)

Agreed. It's should be about the quality of leads not the quantity. I've seen it happen with Facebook Lead Ads where those are almost worthless because of the ease to sign up.

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Re:I Spent $6M on Google Ads Last Year by colechristensen on Monday April 27, 2020 @04:11PM (#22999504)

There's always invisible recaptcha, which does nothing unless it has a high suspicion of being a bit.

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Re:I Spent $6M on Google Ads Last Year by nullc on Monday April 27, 2020 @04:39PM (#22999793)

Invisible recaptcha silently and randomly breaks your page for prudent users who run umatrix to cut down on tracking/spyware/malware garbage.

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Re:I Spent $6M on Google Ads Last Year by slivanes on Monday April 27, 2020 @04:51PM (#22999902)

But I would think they would not have seen the ad in the first place?

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Re:I Spent $6M on Google Ads Last Year by colechristensen on Monday April 27, 2020 @05:23PM (#23000209)

Yeah, it's something that would only need to be put on the landing page for the ad, not elsewhere (until you're worried about bots creating accounts on your platform for other reasons)

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