That said, because ads are inserted by third parties, you can often block ads with DNS and/or VPN. It’s a shame that iOS has never allowed changing the DNS while on mobile networks, though.
Really though, I miss when we were building open standards for content though, like RSS and podcasts.
Feels like a different era of the Internet, as we never saw an open standard take off for ChromeCast/AirPlay2 or the mentioned-on-stage open standards for FaceTime. Even the RIAA is trying to lock down music again by promoting MQA (Tidal) over FLAC (HDtracks, Amazon).
Closest thing to “open” that I can think of recently for content would be HLS streaming, which optionally supports encryption, but is otherwise open to use or implement.
Given recent history, I think it could go either way, but I doubt users will ever fully accept a closed web, so as long as the web provides open alternatives on every platform, we’ll still be in the clear... for now. :)
Without that, it’s becoming increasingly less useful IMO.
I use Brave, is there another someone likes more?
iOS: adblockers are natively supported through "content blockers", plus there's a plethora of adblock browsers