It never happened to me so I assumed it was people blowing it out of proportion or bad shopping habits. Then I got a fake item. Sold by a legit manufacturer and fulfilled by amazon from the manufacturers official page. But the item was a fake. Then it happen again. And again. And again. All on legit-looking items.
It’s certainly not often, maybe once out of 10 items. But it’s often enough that there are certain items I’d never buy from Amazon. Any food item, or something I put in my body or something I depend on the quality more than the price. It’s just both worth the risk.
After having my “completely legitimate” Swiss Gear backpack split wide open in an airport and realizing the truth of a couple of reviews saying they had fakes with cheaper stitching and a few other wrong things, I don’t leave comments like that anymore.
When I visited Shenzhen a few years ago I marveled at how any certification label you needed (UL, CSA, ESA) were being openly sold by the roll by dozens of vendors.
They even had "PASSED" and "TESTED" labels with what appeared to be hand written (blue ink) signatures/initials - making them look like ones that a QA person on the line would stick onto the product after testing.
I did not see fake UL stickers ... however, I don't doubt that they are there.
Know this: a fake UL sticker is a criminally negligent act. Setting aside the appallingly negative morality of anyone that would deploy one, Amazon needs to be brought to regulatory action in the US and the EU for each and every single counterfeit UL device they ship.
This is a life and death issue. People should not pay, with their lives, for the refusal of Amazon to regulate this behavior.
Shopping patterns?
I buy a lot of things, not just for myself but as gifts for a large family. I have found some areas are so filled with scams that I no longer buy items from those areas on Amazon. Other areas (which make up the majority) I have no problem at all, at worst getting a slightly delayed or damaged box.
Any sort of name brand small electronic was a scam more times than not to the point now I no longer order them off Amazon. But books, board games, or video games have been 100% what I payed for. As far as I can tell I've never received a fake Amiibo, though a few times I never had it delivered and had to call for a refund. Even my few orders of used electronics have been good (though I never did get around to converting my used PS Vita into an emulation center).
Food is good too, but I rarely buy it and only for a few specific items as most other things are far too overpriced. Mainly I order tea and I pay close attention to who is filling the order.
Gardening supplies are probably the most mixed bag of the bunch. Often enough I don't get the seeds I order but it can sometimes be fun to see what actually does spout up.
Result: A few areas: 90%+ rip offs. A few other areas: 50/50. Most areas: 100% good.
As a side note, on anything I buy I go read the 1 star reviews and skip if they mention fakes or if there aren't any at all.
There's either a massive influx of stupidity, or this is deliberately useless one-stars to drown out useful ones.
Clones: If you shop through referral links (e.g. click through from The Wirecutter) or seek out a specific model number from a major brand you won't experience the clone problem.
But how confident do you feel starting your search at Amazon for items like Bluetooth Headphones? There are 20 pages of results that look identical. Or how about a search for Bike Tail Light?
But if you search for "USB charger", you need to prepare yourself for pages upon pages of identical-looking chargers from "Amoner", "RAVpower", "iSmart", "Ailkin", "Anker", "Power7", "Nekmit", etc.
And most of them have hundreds or thousands of 4/5-star reviews, most of them compensated in some form or another, so good luck trying to separate the wheat from the chaff.
For about half the things I search for on Amazon, it's a similar situation.
That said, your point still stands. These are not household names in the North American market, and it's not immediately obvious what is a legitimate and reliable option vs. a throw-away brand selling imported fire hazards.
[1] https://www.samsclub.com/p/anker-6-port-qc-blk-spring2017/pr...
RAVpower is actually a pretty good maker, with some pretty unique offerings (RP-PB19 is a USB UPS which takes in USB!). They even have an informative blog staffed with support personnel who reply to comments.
I have literally never received a fake/clone/scam off amazon, and I can't explain that discrepancy. I personally only buy things that are sold or fulfilled by amazon, never shipped by third party sellers, but surely everyone else as savy as HN readers does the same? Why order things with brutal shipping costs and times, only things fulfilled by amazon are quick.